Nimest was selected by Intelligence des Patrimoines and will integrate the Smart Tourism Lab, in Tours – France.

In the heart of the Loire Valley, vast field of experimentation, Intelligence des Patrimoines launches its incubator of heritage and tourism, Smart Tourism Lab. It aims to contribute to the development of start-ups in the field of creative, cultural and tourist industries and is part of the dynamic creation of innovative companies which is a priority of the State, the Region Center-Val de Loire and Tours Metropolis.

Through its unprecedented programming, the Smart Tourism Lab is resolutely part of the tourism innovation strategy implemented by the Ministry of Tourism so that “France becomes one of the world leaders in tourism innovation and remains a seductive and surprising destination, likely to attract and retain international customers “(DGE).

The Smart Tourism Lab is experimenting at MAME, the Cité de la Creation and Innovation of Tours Métropole and totem location of the ecosystem French Tech Loire Valley, a new device that addresses both projects in phase of start-up and early-stage start-ups and growth companies, through its incubation program and a dedicated innovation support fund that will leverage innovation opportunities, development and experimentation.

With this comprehensive offering, the Smart Tourism Lab aims to become an essential hub for the actors who innovate, undertake, support and invest in culture and nature tourism. This unique approach in France will contribute to the definition of new forms of collaboration resulting from collective intelligence, with the support of scientific research.